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BJP appears to be rethinking how it connects with young voters.

A The Hindu report says the party’s latest outreach isn’t aimed only at Gen Z—but also at their parents. The strategy reportedly focuses on family influence, with PM Narendra Modi adopting a more informal social media presence while the BJP experiments with youth-centric messaging. The report suggests the party believes parents continue to play a key role in shaping young voters’ political choices, making them an equally important audience in the run-up to future elections.