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The work behind the stories.

A monthly note from Spot On founder Sruthi Gottipati on building public-interest journalism for the creator economy - what’s working, what isn’t, and what no one tells you along the way.

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From the founder

Follow the build.

This is not a roundup of our latest posts. It is a candid account of the editorial experiments, audience lessons, business decisions and setbacks behind building a social-first newsroom from the ground up.

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Can public-interest journalism go viral?

Practical lessons and honest experiments for creators, journalists, publishers and funders working to make quality news more relevant, sustainable and harder to ignore.

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