Clarify the strategy
Define the audience promise, editorial territory and platform role before more time is spent executing the wrong plan.
ADVISORY & WORKSHOPS
Focused, operator-led advisory for content, creator formats & audience growth
Request an advisory conversation⭐ 4.5/5 NPA-rated session · 2026 INMA World Congress
What we help solve
Build formats people choose
Turn reporting, expertise or mission-driven work into repeatable, platform-native formats people choose to watch, share and return to.
Make the model viable
Align team structure, investment and revenue choices so audience growth strengthens the organisation.
Ways to work
Create clarity and momentum around a real strategic question — not generate a long report that sits unused.
Advisory session
A focused 90-minute working session for one priority decision. Bring three to five questions and the relevant context; leave with sharper options, clearer risks and practical next steps.
Team workshop
A practical session for editorial, audience, product or leadership teams building usable approaches to social-native storytelling and young-audience growth.
Strategy day
A deeper working day for senior teams making a consequential shift: a new editorial product, vertical, platform plan, audience strategy or creator model.
EXPERIENCE BEHIND THE ADVICE
Sruthi Gottipati is the founder and publisher of Spot On.
She's previously launched and scaled social-first media businesses in India and North America and brings expertise in digital transformation, revenue strategy and newsroom innovation.
🏗️ BuiltSpot On · Brut India
👩💼 Advisory BoardWAN-IFRA Future Audiences · FT Strategies / Google News Initiative
🎓 Taught atSciences Po Paris
🎤 Spoken atWAN-IFRA World News Media Congress 🇫🇷 International Journalism Festival 🇮🇹 INMA World Congress of News Media 🇩🇪 Trust Conference 🇬🇧 UNESCO Global Media and Information Literacy 🇨🇴 IPI World Congress and Media Innovation Festival 🇦🇹
🎥 HostedDocumentary series on young people across China, India and Indonesia
✍️ Reported forReuters · The New York Times
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